Private Label Warranty Programs

Build Your Brand, Strengthen Customer Loyalty, and Grow Recurring Revenue

Why Offer a Private Label Warranty?

When customers see your brand on every interaction — including protection plans — it reinforces trust and loyalty. A Private Label Warranty Program powered by Bus Master Warranty allows your dealership, OEM, financial institution, or fleet to deliver industry‑leading coverage under your own name and branding, with full back‑end support handled by us.

With over 100 years of combined extended service contract expertise, our team has the knowledge to build and manage a private label program that looks, feels, and operates as a seamless extension of your brand.

Our Private Label Difference

Backed by Strength

Every program is underwritten by an AM Best “A” rated insurance carrier, giving you and your customers complete confidence. We also offer re‑insurance structures for partners seeking maximum financial control.

End‑to‑End Turnkey Solution

We handle all the heavy lifting: program design, enrollment software, claims administration, custom brochures, POS materials, websites, and training. Your program comes ready to launch, simple, easy, and profitable.

Licensed and Compliant

Unlike many third‑party warranty marketers, Bus Master Warranty owns and operates our own administration company, licensed in 48 U.S. states (excluding Hawaii and Alaska) and every Canadian province. This ensures transparency, compliance, and a hands‑on approach to meet your exact needs.

Customer‑First Service

Your program will be supported by our 24/7 in‑house claims team. Every call is answered by real experts who represent your brand to your customers, not a generic call center. This personalized service model strengthens loyalty and reflects directly back on your reputation.

Fully Custom Branding

From coverage levels and terms to the look and feel of your brochures, point‑of‑sale materials, and portal access, you control the customer experience. We bring the administration and infrastructure — you bring the brand.

Who Can Benefit?

Private Label Programs are available to:

🚌 OEMs / Manufacturers looking to extend customer care beyond the factory.

🏢 Dealer Groups wanting to stand out with branded, value‑added protection options.

💳 Financial Institutions seeking new revenue‑driving add‑ons.

🚍 Fleets that want tailored coverage programs to strengthen employee or leasing loyalty.

Whether your business is small, mid‑sized, or large, we can scale a Private Label Program to match your needs.

Private Label

Ready to Build Your Program?

Partner with Bus Master Warranty to launch a Private Label Warranty that boosts loyalty, drives retention, and positions your organization as the long‑term partner your customers can trust.

📞 Or call us today at 866‑990‑1039 | ✉️ Email: info@busmasterwarranty.com

Bus Master Warranty — Your Brand, Our Strength.